Beauty Pie was created by Canadian beauty guru Marcia Kilgore, who also founded popular brands Soap & Glory, Bliss, and Remède. She came up with the idea for Beauty Pie after wanting to give people greater access to luxury makeup, hair, and skincare products at more affordable prices; saying, “I believe there should be no guilt in getting gorgeous!”
All of Beauty Pie’s products are 100% cruelty-free, and they don’t believe in, or authorise, testing on animals. What’s more, they’re always trying to improve their eco-credentials. At present, they’re committed to using vegetable-based inks (on tissues, shopping boxes etc), and using minimal, recyclable packaging.
So how does Beauty Pie work? This brand operates a bit differently from most other beauty brands, as members can take out a subscription to gain access to members-only prices. Beauty Pie says that with their standard membership of £15 per month, you can save up to 75% on some top quality products. As an example, a typical price for their Triple Hyaluronic Acid Elastic Lifting Eye Serum would be £50, but members pay £14.23.
Some of their other bestsellers include Super Retinol (+Vitamin C) Night Renewal Moisturiser (typical price £75 or £11.75 for members), and Deluxe Precision Liquid Eyeliner (typical price £25 or £8.02 for members).