How to develop your own personal brand

For some people, the theoretical side of developing a personal brand is the hardest part. Identifying exactly what it is you want to do and achieve can be surprisingly difficult – particularly if you’re making a career change out of necessity rather than desire. But once you have an idea about who you are, what you want to accomplish, and identify the pillars of your personal brand, you can then focus on the practical side of showcasing your brand to the world. An important part of this is building your online presence.

The first way to do this is via social media. Platforms like LinkedIn and Twitter are good places to get started socially, as these sites can help you network, find job openings, and begin establishing yourself as an expert in your field. When setting up your social profiles, it’s important to ensure that everything you write reflects the brand messaging you want to convey.

For example, do you want your brand’s voice to be authoritative and serious, or light-hearted and fun? Don’t be shy about owning your skills and strengths here too. To find out more about how to build your brand on social media, you might want to read this guide by Grin. And for more advice on how to use LinkedIn for your job search, why not take a look at our article Changing careers – how to use LinkedIn to get a new job. 

Once you’ve set up your account, take some time to follow relevant people – these could be brands you like or companies you want to work with. If there are any influential people you admire, you could also follow them and look at the type of content they share. Studying the type of posts that get the most engagement will help you understand what content works and what doesn’t.

Once you have this information, you can start thinking about how you could put your own twist on these types of posts. Remember that each time you share an article or comment on someone else’s post, you’re shaping and developing the story of your personal brand.

Having your own website or blog can be another helpful way to showcase your personal brand. Having your own website can help you network with other people in your industry, establish your expertise, position yourself as an industry leader, and create a connection with your readers and potential clients. Plus, having your own site is one of the most effective ways to acquire new customers and clients if you’re running a business or enterprise.

When you’re using your site for your personal brand, it’s important to consider how new visitors will discover what you’re all about. Your site should contain an ‘About Me’ page, where new readers can learn about who you are and what you do – and this is a really good place to highlight what your key skills, values, and passions are. You should also have a ‘Contact’ page, so people can communicate with you. This article by Thinkfic has some good advice on how to optimise your website in a way that promotes your personal brand.

Of course, we know that setting up your own blog or website is easier said than done, and if you don’t have experience in this, it’s hard to know where to start. If you’d like to read an in-depth article on how to set up your own site, check out our guide on how to start a blog in 6 easy steps.

Remember that every interaction you have with people online, whether it’s replying to a quick email or commenting on a post, should be seen as part of your personal brand. So whenever and however you’re communicating, always think about what your brand message is and try to stay true to it.

Author: wpadmin

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