First Deal in North America Featuring Multiple Flutter Entertainment plc Brands
FanDuel Sportsbook Designated as Official Sports Betting Partner of MLSE
PokerStars Designated as Official Gaming Partner of MLSE
Strategic Partnership Includes Integration with MLSE Teams
PokerStars and FanDuel Sportsbook today announced their partnership together with Maple Leaf Sports & Entertainment (MLSE). The strategic partnership sees the FanDuel Sportsbook designated as an official sports betting partner, and PokerStars as an official gaming partner. The two will unite in this major deal to offer fans and players in Ontario a powerful combination of entertainment through leading sports, poker and casino experiences. The launch of PokerStars is subject to successful registration by the Alcohol and Gaming Commission of Ontario (AGCO) and execution of an Operating Agreement with iGaming Ontario.
This partnership, a first of its kind for Flutter Entertainment plc in North America, offers FanDuel and PokerStars an opportunity to showcase their brands to some of the most loyal sports fans in Canada. In addition to the use of MLSE team marks in advertising and marketing, FanDuel Sportsbook, PokerStars Casino and PokerStars will be featured prominently throughout Toronto Maple Leafs and Toronto Raptors games including rink board and on-court signage. The partnership will also allow FanDuel Sportsbook and PokerStars to collaborate on gaming integrations with all of MLSE’s teams, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Toronto Marlies and Raptors 905.
“The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture,” said Dale Hooper, General Manager, FanDuel Canada. “As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada’s most dedicated sports fans.
“We have epic plans for our community in Canada, and are excitedly looking forward to creating some incredible experiences in our birth country, when we launch very soon,” said Tom Warren, PokerStars Marketing Director. “Partnering with MLSE gives us the opportunity to reach passionate fans across Ontario with a wide remit of poker and casino, heighten experiences wherever we can, and be a part of some major winning moments.
“We are thrilled to partner with Flutter Entertainment, a global leader and one of the most trusted operators in the sports betting industry,” said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. “As the Online Gaming markets open in Ontario, we have worked hard to find partners who aligned with both our vision for innovation, and our values including a shared commitment to responsible gaming. We look forward to working with Flutter and providing a platform for them to engage with the millions of 19+ Ontario residents who are fans of our teams.”
Responsible gaming is a priority, and FanDuel and PokerStars’ safer gaming protections make them leaders in responsible gaming worldwide and will be replicated in Canada and supported and promoted by MLSE teams via a range of media assets including TV and radio spots. To learn more about FanDuel’s commitment to protecting players, visit https://www.fanduel.com/rg/canada or https://www.pokerstars.net/about/responsible-gaming/.